TagRides · Lagos first · built where routes are already shared

Drive your normal route.
Earn from empty seats.

Pick up riders already heading your way. Agree the fare before pickup, keep your route, and let your empty seats pay their part.

Their route. Your ride.

Start driving Join the rider waitlist

For daily commuters · private-car owners · verified city drivers

4.8

Tunde A.

Rider request

Yaba → V.I.

Pickup

12m

Seats

Offer

₦600

Along your route2 seats open

4.7

Aisha O.

Rider request

Surulere → Lekki

Pickup

28m

Seats

Offer

₦900

Along your route1 seat open

4.9

Chinedu E.

Rider request

Ikeja → Ajah

Pickup

45m

Seats

Offer

₦1,200

Along your route3 seats open

4.6

Funmi B.

Rider request

Festac → CMS

Pickup

22m

Seats

Offer

₦550

Along your route2 seats open

4.8

Bola S.

Rider request

Magodo → Yaba

Pickup

18m

Seats

Offer

₦450

Along your route3 seats open

4.7

Kemi A.

Rider request

Ojo → Marina

Pickup

38m

Seats

Offer

₦800

Along your route2 seats open

4.9

Ifeanyi U.

Rider request

Gbagada → Ikoyi

Pickup

24m

Seats

Offer

₦700

Along your route1 seat open

Driver view · illustrative rider demand

Why we built TagRides

The route already exists. The match does not.

The car is already moving.

You still buy the fuel. You still sit in traffic. The route still has to happen — but the empty seats earn nothing.

Daily ride-hail leaves most people behind.

Uber and Bolt fares assume one rider paying for the whole car. That works for occasional trips, not for the daily commute most people cannot avoid.

Informal sharing needs structure.

People already share routes: danfo, keke, kabu-kabu, and friend-of-a-friend lifts. What is missing is the profile, fare record, trip log, and accountability.

How we fix it

Post your route. Pick your riders. Agree the fare.

Tag-Along is the route-share mode in TagRides. You tell the app where you are already going. Riders heading the same way request seats, agree fares with you before pickup, and hop off along your route. Same road you were taking anyway. More paid seats. No blind detours.

Aisha · ₦600

Tunde · ₦500

Chinedu · ₦700

Driver heads

Yaba → Lekki

Riders share

3 along the way

Each pays only for

Their leg

For drivers

Turn your daily commute into daily income.

You stay in control: your route, your seats, your fare, your pickup choices. TagRides adds the demand, records, and accountability layer around the trip.

Tell the app your route

Where are you going today? Work? School? The market? Post it.

See riders along your way

Real-time, on your route. No detours, no wild goose chases.

Accept or counter once

The rider makes the final call.

Pick who to take

Up to your seat capacity. You’re in control of every choice.

Pick up. Drop off. Drive on.

The app guides you. The rider tracks you. Everyone knows where things stand.

Earn from a trip you were already making

Daily commute = daily income. Your car was going there anyway.

For riders

Riders are already looking for this.

They want a private-car seat priced closer to the shared transport they already use — danfo-level fare logic, without the guesswork. Lagos gives us the first real demand signal.

Tell us where you’re going

Pick your destination. We find drivers heading the same way.

See your live departure board

Multiple drivers, each with route, ETA, vehicle, rating, and seats — all in one view.

Send your fare offer

The driver accepts it or counters once.

Choose what works

Accept, decline, or keep an option open as a backup.

Hop on, ride along

Get picked up near your start. Drop off at your stop. No detours, no surprises.

Pay your way

Cash or in-app wallet. Every fare is logged before pickup, so there are no arguments later.

Danfo-level fares.
Ride-hailing-level accountability.

Each matching driver gets a separate fare for the road they share with the rider. The rider can edit each offer; the driver accepts or counters once. No repeated bidding or hidden surge pricing.

Service

Avg cost

Safety

Negotiable

Cashless

Uber / Bolt

₦₦₦

Required

Danfo / Kabu-kabu

₦

TagRidesUs

₦ or below

Optional

Built for accountable shared mobility

Safety isn’t a feature. It’s the whole point.

Verified drivers

Drivers are checked with ID, vehicle details, and market-specific verification before activation.

Real ratings, both ways

Riders rate drivers. Drivers rate riders. Both build a record over time.

Every fare logged before pickup

No "this was supposed to cost less" at the end of the trip.

Trip tracking

Share your live trip with a friend or family member with one tap.

In-app incident reporting

Report an issue with the trip, fare, route, rider, and driver records already attached.

Cash or wallet, your choice

We support how people actually pay in each launch market. No forced card-first onboarding.

Two modes, one wedge

Tag-Along first. Direct when you need the whole car.

The shared ride

Tag-Along

The wedge. A rider joins a driver already heading that way, shares the route, and pays only for the leg they use — closer to danfo logic than private-car pricing.

Best for

Daily commutes
Regular trips
Anyone who’d rather pay less than have the car to themselves

The dedicated ride

Direct

The fallback. Hire the whole car when route-sharing does not fit — late nights, sensitive trips, or private errands.

Best for

Hospital trips
Late nights
Sensitive meetings
Anything you want to do privately

Why TagRides

The case for tagging along, in three moves.

Three reasons the model works: daily ride-hail is too expensive, shared routes already exist, and the missing layer is trust.

01
The math
Most people can’t afford daily ride-hail.
For most of the world, Uber-style ride-hail is too expensive for daily transport. In Nigeria, only 5% earn more than ₦500,000 a month; even there, a daily Uber or Bolt commute can eat close to half the take-home. Dedicated ride-hail is a special-occasion product for most commuters.
5%
of Nigerians earn over ₦500k/month
— and even there, daily ride-hail consumes ~₦240k.
02
The culture
Cities were already sharing rides.
Communal travel isn’t something we’re inventing — it’s already how dense cities move. Lagos has danfo, keke, kabu-kabu, and the friend-of-a-friend driving past your junction. Other cities have their own versions. The instinct is there. What’s missing is the structure around it.
Sharing the route is the social default. Accountability is the missing infrastructure.
— TagRides design principle
03
The promise
TagRides adds the missing trust layer.
Verified profiles. Two-way ratings. Every fare written down before pickup. Live trip-share with one tap. Incident reporting tied to the trip record. The familiar act of sharing a route now has the accountability layer that lets it scale.
Built into every trip
ID-verified driver
Two-way rated
Fare logged
Trip-shared
Incident report

Built through

Supported by programs built for African scale.

Tag Rides is a Tony Elumelu Foundation grantee, a Microsoft for Startups Founders Hub member, and an ALX Ventures program graduate. The first corridor is local; the support network is built for scale.

Grant recipient

Tony Elumelu Foundation

Selected and funded by TEF to build TagRides.

Ecosystem participant

Google for Startups

In the Google for Startups program.

Founders Hub

Microsoft for Startups

Building on Azure as a Microsoft Founders Hub member.

Program graduate

ALX Ventures

Founder-stage venture program.

What we’re building

A new shape for daily urban mobility.

Lagos is the wedge because it makes the problem impossible to ignore: high demand, informal sharing, expensive ride-hail, and drivers already moving with empty seats. The same route economics travel to many cities after the first corridor works.

2,000

Active drivers earning supplementary income from daily commutes

50,000

Daily riders moving safely, at prices closer to what they already pay

First expansion cities with the same route-share economics

3-year targets, starting with the Lagos pilot corridor in 2026.

The moment

Cities changed. Mobility hasn’t kept up.

Informal transit already carries the city.

From Lagos to other high-density cities, people already share routes because the economics force it. The demand is here; the supply is just unstructured.

Fuel prices broke dedicated ride-hail.

When fuel and traffic rise, one person paying for one whole car becomes a luxury. People need an everyday option.

The trust layer is finally possible.

Smartphones, wallets, live location, and identity checks are now common enough to make small shared fares and traceable trips work at city scale.

Start before the first corridor opens.

Onboard now, complete verification, and be ready when riders start booking along the first live routes.

Start driving

Riding instead? Join the first riders we notify when your corridor opens.

Partners, press, investors: talk to us

tagridesDrive

TagRides · Lagos first · built where routes are already shared

Drive your normal route.
Earn from empty seats.

Pick up riders already heading your way. Agree the fare before pickup, keep your route, and let your empty seats pay their part.

Their route. Your ride.

Start driving Join the rider waitlist

For daily commuters · private-car owners · verified city drivers

4.8

Tunde A.

Rider request

Yaba → V.I.

Pickup

12m

Seats

Offer

₦600

Along your route2 seats open

4.7

Aisha O.

Rider request

Surulere → Lekki

Pickup

28m

Seats

Offer

₦900

Along your route1 seat open

4.9

Chinedu E.

Rider request

Ikeja → Ajah

Pickup

45m

Seats

Offer

₦1,200

Along your route3 seats open

4.6

Funmi B.

Rider request

Festac → CMS

Pickup

22m

Seats

Offer

₦550

Along your route2 seats open

4.8

Bola S.

Rider request

Magodo → Yaba

Pickup

18m

Seats

Offer

₦450

Along your route3 seats open

4.7

Kemi A.

Rider request

Ojo → Marina

Pickup

38m

Seats

Offer

₦800

Along your route2 seats open

4.9

Ifeanyi U.

Rider request

Gbagada → Ikoyi

Pickup

24m

Seats

Offer

₦700

Along your route1 seat open

Driver view · illustrative rider demand

Why we built TagRides

The route already exists. The match does not.

The car is already moving.

You still buy the fuel. You still sit in traffic. The route still has to happen — but the empty seats earn nothing.

Daily ride-hail leaves most people behind.

Uber and Bolt fares assume one rider paying for the whole car. That works for occasional trips, not for the daily commute most people cannot avoid.

Informal sharing needs structure.

People already share routes: danfo, keke, kabu-kabu, and friend-of-a-friend lifts. What is missing is the profile, fare record, trip log, and accountability.

How we fix it

Post your route. Pick your riders. Agree the fare.

Aisha · ₦600

Tunde · ₦500

Chinedu · ₦700

Driver heads

Yaba → Lekki

Riders share

3 along the way

Each pays only for

Their leg

For drivers

Turn your daily commute into daily income.

You stay in control: your route, your seats, your fare, your pickup choices. TagRides adds the demand, records, and accountability layer around the trip.

Tell the app your route

Where are you going today? Work? School? The market? Post it.

See riders along your way

Real-time, on your route. No detours, no wild goose chases.

Accept or counter once

The rider makes the final call.

Pick who to take

Up to your seat capacity. You’re in control of every choice.

Pick up. Drop off. Drive on.

The app guides you. The rider tracks you. Everyone knows where things stand.

Earn from a trip you were already making

Daily commute = daily income. Your car was going there anyway.

For riders

Riders are already looking for this.

They want a private-car seat priced closer to the shared transport they already use — danfo-level fare logic, without the guesswork. Lagos gives us the first real demand signal.

Tell us where you’re going

Pick your destination. We find drivers heading the same way.

See your live departure board

Multiple drivers, each with route, ETA, vehicle, rating, and seats — all in one view.

Send your fare offer

The driver accepts it or counters once.

Choose what works

Accept, decline, or keep an option open as a backup.

Hop on, ride along

Get picked up near your start. Drop off at your stop. No detours, no surprises.

Pay your way

Cash or in-app wallet. Every fare is logged before pickup, so there are no arguments later.

Danfo-level fares.
Ride-hailing-level accountability.

Each matching driver gets a separate fare for the road they share with the rider. The rider can edit each offer; the driver accepts or counters once. No repeated bidding or hidden surge pricing.

Service

Avg cost

Safety

Negotiable

Cashless

Uber / Bolt

₦₦₦

Required

Danfo / Kabu-kabu

₦

TagRidesUs

₦ or below

Optional

Built for accountable shared mobility

Safety isn’t a feature. It’s the whole point.

Verified drivers

Drivers are checked with ID, vehicle details, and market-specific verification before activation.

Real ratings, both ways

Riders rate drivers. Drivers rate riders. Both build a record over time.

Every fare logged before pickup

No "this was supposed to cost less" at the end of the trip.

Trip tracking

Share your live trip with a friend or family member with one tap.

In-app incident reporting

Report an issue with the trip, fare, route, rider, and driver records already attached.

Cash or wallet, your choice

We support how people actually pay in each launch market. No forced card-first onboarding.

Two modes, one wedge

Tag-Along first. Direct when you need the whole car.

The shared ride

Tag-Along

The wedge. A rider joins a driver already heading that way, shares the route, and pays only for the leg they use — closer to danfo logic than private-car pricing.

Best for

Daily commutes
Regular trips
Anyone who’d rather pay less than have the car to themselves

The dedicated ride

Direct

The fallback. Hire the whole car when route-sharing does not fit — late nights, sensitive trips, or private errands.

Best for

Hospital trips
Late nights
Sensitive meetings
Anything you want to do privately

Why TagRides

The case for tagging along, in three moves.

Three reasons the model works: daily ride-hail is too expensive, shared routes already exist, and the missing layer is trust.

01
The math
Most people can’t afford daily ride-hail.
For most of the world, Uber-style ride-hail is too expensive for daily transport. In Nigeria, only 5% earn more than ₦500,000 a month; even there, a daily Uber or Bolt commute can eat close to half the take-home. Dedicated ride-hail is a special-occasion product for most commuters.
5%
of Nigerians earn over ₦500k/month
— and even there, daily ride-hail consumes ~₦240k.
02
The culture
Cities were already sharing rides.
Communal travel isn’t something we’re inventing — it’s already how dense cities move. Lagos has danfo, keke, kabu-kabu, and the friend-of-a-friend driving past your junction. Other cities have their own versions. The instinct is there. What’s missing is the structure around it.
Sharing the route is the social default. Accountability is the missing infrastructure.
— TagRides design principle
03
The promise
TagRides adds the missing trust layer.
Verified profiles. Two-way ratings. Every fare written down before pickup. Live trip-share with one tap. Incident reporting tied to the trip record. The familiar act of sharing a route now has the accountability layer that lets it scale.
Built into every trip
ID-verified driver
Two-way rated
Fare logged
Trip-shared
Incident report

Built through

Supported by programs built for African scale.

Grant recipient

Tony Elumelu Foundation

Selected and funded by TEF to build TagRides.

Ecosystem participant

Google for Startups

In the Google for Startups program.

Founders Hub

Microsoft for Startups

Building on Azure as a Microsoft Founders Hub member.

Program graduate

ALX Ventures

Founder-stage venture program.

What we’re building

A new shape for daily urban mobility.

2,000

Active drivers earning supplementary income from daily commutes

50,000

Daily riders moving safely, at prices closer to what they already pay

First expansion cities with the same route-share economics

3-year targets, starting with the Lagos pilot corridor in 2026.

The moment

Cities changed. Mobility hasn’t kept up.

Informal transit already carries the city.

From Lagos to other high-density cities, people already share routes because the economics force it. The demand is here; the supply is just unstructured.

Fuel prices broke dedicated ride-hail.

When fuel and traffic rise, one person paying for one whole car becomes a luxury. People need an everyday option.

The trust layer is finally possible.

Smartphones, wallets, live location, and identity checks are now common enough to make small shared fares and traceable trips work at city scale.

Start before the first corridor opens.

Onboard now, complete verification, and be ready when riders start booking along the first live routes.

Start driving

Riding instead? Join the first riders we notify when your corridor opens.

Partners, press, investors: talk to us

Drive your normal route.Earn from empty seats.Earn from empty seats.

The route already exists. The match does not.

The car is already moving.

Daily ride-hail leaves most people behind.

Informal sharing needs structure.

Post your route. Pick your riders. Agree the fare.

Turn your daily commute into daily income.

Tell the app your route

See riders along your way

Accept or counter once

Pick who to take

Pick up. Drop off. Drive on.

Earn from a trip you were already making

Riders are already looking for this.

Tell us where you’re going

See your live departure board

Send your fare offer

Choose what works

Hop on, ride along

Pay your way

Danfo-level fares.Ride-hailing-level accountability.

Safety isn’t a feature. It’s the whole point.

Verified drivers

Real ratings, both ways

Every fare logged before pickup

Trip tracking

In-app incident reporting

Cash or wallet, your choice

Tag-Along first. Direct when you need the whole car.

Tag-Along

Direct

The case for tagging along, in three moves.

Most people can’t afford daily ride-hail.

Cities were already sharing rides.

TagRides adds the missing trust layer.

Supported by programs built for African scale.

A new shape for daily urban mobility.

Cities changed. Mobility hasn’t kept up.

Informal transit already carries the city.

Fuel prices broke dedicated ride-hail.

The trust layer is finally possible.

Start before the first corridor opens.

Drive your normal route.Earn from empty seats.Earn from empty seats.

The route already exists. The match does not.

The car is already moving.

Daily ride-hail leaves most people behind.

Informal sharing needs structure.

Post your route. Pick your riders. Agree the fare.

Turn your daily commute into daily income.

Tell the app your route

See riders along your way

Accept or counter once

Pick who to take

Pick up. Drop off. Drive on.

Earn from a trip you were already making

Riders are already looking for this.

Tell us where you’re going

See your live departure board

Send your fare offer

Choose what works

Hop on, ride along

Pay your way

Danfo-level fares.Ride-hailing-level accountability.

Safety isn’t a feature. It’s the whole point.

Verified drivers

Real ratings, both ways

Every fare logged before pickup

Trip tracking

In-app incident reporting

Cash or wallet, your choice

Tag-Along first. Direct when you need the whole car.

Tag-Along

Direct

The case for tagging along, in three moves.

Most people can’t afford daily ride-hail.

Cities were already sharing rides.

TagRides adds the missing trust layer.

Supported by programs built for African scale.

A new shape for daily urban mobility.

Cities changed. Mobility hasn’t kept up.

Drive your normal route.
Earn from empty seats.

Danfo-level fares.
Ride-hailing-level accountability.

Drive your normal route.
Earn from empty seats.

Danfo-level fares.
Ride-hailing-level accountability.