About TagRides
We built TagRides for cities where people already share routes.
TagRides is a route-share platform built around what 210+ Lagos riders told us they wanted: danfo-level fare logic, private-car comfort, and the accountability layer informal sharing never had.
Their route. Your ride.
Lagos · Abuja · Accra · Nairobi — and the corridors between
Founding principle
“We didn’t invent communal travel. Lagos had been sharing rides for generations before any app existed. What we did was give that natural way of moving the structure it always lacked — matching, verification, fare records, and accountability — without taking away the part that makes it work: drivers and riders agreeing directly.”
— TAG-ALONG LTD
Meet the founder
The story behind the shared journey.
Meet the founder · 2:30
Founder Oniya Olaiya introduces TagRides and its vision for affordable, accountable shared journeys—connecting riders with drivers already heading their way, starting in Lagos.
Founder pitch · goals discussed are ambitions. The MVP is in internal testing as we prepare the Lagos pilot. YouTube loads when you press play.
The story
Built first in Lagos, for the way many cities already move.
Why
Cities already share rides.
From danfo to keke to kabu-kabu and the friend-of-a-friend driving past your junction, communal travel is how Lagos has always moved. Other cities have their own versions. What they lack is structure — matching, verification, fare records, and accountability. TagRides starts there.
How we listened
210 riders. One brief.
Before writing a single line of product code, we surveyed Lagos riders about what they actually use, what it costs them, and what they wish was different. Price led the brief. Convenience and safety followed. Lagos gave us the first proof market.
What we’re building
Danfo-level fare logic, made into a product.
Fares start around the public-transport price for that route — danfo in Lagos, the local equivalent elsewhere. A driver already heading that way has near-zero marginal cost on the empty seat. The product adds the structure around it: verified profiles, two-way ratings, fares logged before pickup, and trip visibility.
Milestones
The path from a survey to a launch.
2023
Listening
Surveyed 210 Lagos riders. The first brief came directly from what they said.
2024
Funded
Selected for the Tony Elumelu Foundation grant. The first cheque that took TagRides from idea to plan.
2025
Built
Product development inside the Google for Startups and Microsoft for Startups (Founders Hub) ecosystems.
2026
Launching
First Lagos corridor — the proof market for the model.
Next
Expanding
Abuja next. Accra and Nairobi on the roadmap — cities where shared-route behavior already exists.
What riders told us
Three priorities, ranked by 210 riders.
#1
91.4%
named pricing as a top priority
192 of 210 riders
#2
72.9%
named convenience as a top priority
153 of 210 riders
#3
70%
named safety as a top priority
147 of 210 riders
Lagos is the proof market
The research behind 210+ responses.
We surveyed riders across Lagos before writing a line of code. The local data gives us a sharp first wedge for a problem that repeats anywhere daily ride-hail is too expensive and informal sharing already exists.
Auto-advancing every 7 seconds · grab to scrub
Where we’re headed
Lagos first. Then the cities that move the same way.
Lagos came first because Lagos taught us how. We expand into cities where daily private ride-hail prices out the working class and shared-route behavior already exists — from Accra to Nairobi, then beyond Africa.
Lagos
Lagos State, Nigeria
Abuja
FCT, Nigeria
Accra
Greater Accra, Ghana
Nairobi
Nairobi County, Kenya
Built through
We’ve had help getting this far.
Grant and enterprise support, programme experience, and cloud credits have helped us build. The next step is a focused Lagos pilot with drivers and a commuter community.
Grant recipient
Tony Elumelu Foundation
Selected and funded by TEF to build TagRides.
Ecosystem participant
Google for Startups
Google for Startups ecosystem participation and cloud credits.
Founders Hub
Microsoft for Startups
Founders Hub membership and cloud credits for the build.
Program graduate
ALX Ventures
Founder-stage venture programme experience.
Cloud credits
AWS Activate
Cloud credits supporting the infrastructure behind the MVP.
Enterprise support
Ugwumba Enterprise Challenge
Support through the Ugwumba Enterprise Challenge.
Get ready for the first corridor.
Apply for pilot onboarding and be ready when riders start booking along the first public route.
Riding instead? Join the first riders we notify when your corridor opens.
We use your email only for launch updates. Read our privacy notice.
Partners, press, investors: talk to us