About TagRides
We built TagRides for how Lagos actually moves.
TagRides is a route-shared mobility platform built around what 210+ Lagos riders told us they wanted, designed to meet them at public-transport prices and bring real structure to a thing the city was already doing informally.
Their route. Your ride.
Lagos · Abuja · Accra · Nairobi — and the corridors between
Founding principle
“We didn’t invent communal travel in Lagos. The city had been sharing rides for generations before any app existed. What we did was give that natural way of moving the structure it always lacked — booking, verification, fare records, accountability — without taking away the part that makes it work, which is that drivers and riders agree directly.”
— TAG-ALONG LTD
In motion
See TagRides in motion.
Auto-plays muted as you scroll past · click for sound · ESC to close
The story
Built in Lagos, for the way Lagos was already moving.
Why
Lagos already shares rides.
From danfo to keke to the friend-of-a-friend driving past your junction, communal travel is how the city has always moved. What it never had was structure — booking, verification, fare records, accountability. Tag Rides starts there.
How we listened
210 riders. One brief.
Before writing a single line of product code, we surveyed Lagos riders about what they actually use, what it costs them, what they wish was different. 91% told us price was the deciding factor. 70% ride Danfo daily. The brief wrote itself.
What we’re building
Marginal-zero economics, made into a product.
Fares default to public-transport price. They often land below, because a driver heading there anyway has near-zero marginal cost on the empty seat. Any positive fare is profit on a seat that would otherwise be empty. That is the principle. The product is the structure around it: verified drivers, two-way ratings, fares logged before pickup, trip-share.
Milestones
The path from a survey to a launch.
2023
Listening
Surveyed 210 Lagos riders. The brief came directly from what they said.
2024
Funded
Selected for the Tony Elumelu Foundation grant. The first cheque that took TagRides from idea to plan.
2025
Built
Product development inside the Google for Startups and Microsoft for Startups (Founders Hub) ecosystems.
2026
Launching
Lagos pilot — the corridor where the model was designed.
Next
Expanding
Abuja next. Accra and Nairobi on the roadmap — cities that move the same way.
What riders told us
Three priorities, ranked by 210 riders.
#1
91.4%
named pricing as a top priority
192 of 210 riders
#2
72.9%
named convenience as a top priority
153 of 210 riders
#3
70%
named safety as a top priority
147 of 210 riders
Where we’re headed
Lagos first. Then the cities that move the same way.
Lagos came first because Lagos taught us how. We expand into cities where the rider-and-driver experience is shaped by the same informal-transit DNA.
Lagos
Lagos State, Nigeria
Abuja
FCT, Nigeria
Accra
Greater Accra, Ghana
Nairobi
Nairobi County, Kenya
Built through
Backed by people who have seen this story before.
Tag Rides is a Tony Elumelu Foundation grantee and is being built inside the Google for Startups and Microsoft for Startups ecosystems. The founder is also an ALX Ventures program graduate.
Grant recipient
Tony Elumelu Foundation
Selected and funded by TEF to build TagRides.
Ecosystem participant
Google for Startups
In the Google for Startups program.
Founders Hub
Microsoft for Startups
Building on Azure as a Microsoft Founders Hub member.
Program graduate
ALX Ventures
Founder-stage venture program.
Be first in line.
One app — ride or drive, your choice after install. When Tag Rides ships in Lagos, you’ll know first.
Coming soon
App Store
Coming soon
Google Play
Or talk to us — founders, journalists, partners.