Field notes

How Lagos moves — and how Tag Rides moves with it.

Short essays on the route-share thesis, the city, and the build. Plain language. No filler.

Marginal-zero economics, in one breath.

Why a driver heading your way can rationally take you for less than a danfo. The single idea Tag Rides is built around.

Field notes

Short essays on the route-share thesis, the city, and the build. Plain language. No filler.

Why a driver heading your way can rationally take you for less than a danfo. The single idea Tag Rides is built around.